Free training for entrepreneurs and marketers
Get Sh*t Done Workshops:
Part Training * Part Productivity * Pure Value
Take action on tasks that drive progress in your business with expert-led, self-paced training
You need leads and revenue flowing at a steady pace to stay off the feast to famine hamster wheel, but finding the time to implement your own marketing plan can be an exercise in futility.
Finally, make quick progress toward your marketing goals with this collection of implementation-focused workshops.
Implementation Workshops
This training is perfect for entrepreneurs, marketers, and copywriters with some experience writing and creating landing pages and emails.
If you need more comprehensive training, try the Fast-track, List-building System.
Build Your List:
Lead Gen Funnel Creation & Optimization
Bring your lead magnet!
During the workshop you will:
- write the rough copy for your lead magnet opt-in page
- Build out your opt-in page
- Create the opt-in form in your email service provider
- Write copy for your thank you or confirmation page
- Build out your confirmation page
- Write double opt-in email
- Write asset delivery email
- Map out welcome email sequence
- Storyboard your welcome email sequence
This training is perfect for entrepreneurs, marketers, and copywriters with some understanding of email marketing and an understanding of their core content marketing topics.
Coming January 28
Nurture Your List:
Newsletter Content Strategy
Bring an understanding of the content your audience consumes most!
During the workshop we will:
- Investigate the topics your target reader wants and needs
- Write the value prop for your newsletter
- Choose a theme or design for the newsletter in your Email Service Provider
- Decide on frequency
- Review newsletter content of closest competitors to find a gap to fill
- Brainstorm content ideas
- Map out first five emails
- Storyboard first five emails
- Start a story bank
This training is perfect for entrepreneurs, marketers, and copywriters with some experience creating offers and writing landing pages and emails.
Coming Soon
Sell to Your List:
Sales Funnel Creation & Optimization
Bring your tripwire, productized service, or short course!
During the workshop we will:
- Write copy for a short-form sales page / product page
- Write copy for a confirmation or thank you page
- Map out and storyboard onboarding email sequence
- Connect cart
- Set up email automations
- Map out and storyboard a short sales sequence to send to your existing email list
This training is appropriate for entrepreneurs, freelancers, and small business owners who want to set and achieve business goals.
Plan your success:
Set achievable business goals that are aligned with your long-term goals
Bring your personal calendar & planner!
During the workshop you will use a tested process to:
- Explore your long-term dreams and goals
- Break long-term goals into mid-range goals
- Break a primary goal into achievable projects
- Strategize and map out a step-by-step plan for accomplishing your primary goal for the year
- Schedule the next 30 days of tasks that will make sure you reach your end goal
This training is appropriate for entrepreneurs, marketers, freelancers, and small business owners who want to find gaps in the market they can fill and who want to discover their differentiator.
Conduct a Competitor Analysis:
Find gaps in the market and your competitors' marketing that you can use to your advantage
During the workshop you will:
- Determine your competitors on the brand, offer, and feature levels
- Audit competitor details and data
- Gather data on provided form – or you can incorporate my suggestions into your current form
- Walk through step-by-step process for analyzing data
- Explore gaps and determine if they are meaningful
- Brainstorm ways you can take advantage of gaps you find during your competitor analysis
This training is perfect for entrepreneurs, marketers, freelancers, and small business owners who want a quick path to getting insight into the wants and needs of their ideal buyer.
Conduct Voice of Customer Research:
Motivate your buyers to take action with the words right from their mouths using voice of customer research
During the workshop you will:
- Define your ideal customer or buyer
- Build a lookalike audience if you have no customers or a small customer base
- Determine where your customers or lookalike audience hang out
- Gather data on provided form – or you can incorporate my suggestions into your current form
- Walk through step-by-step process for analyzing data
- Find meaningful relationships in your qualitative data even if the amount you collect isn’t statistically significant
This training is appropriate for entrepreneurs, marketers, freelancers, and small business owners who want to create conduct a competitor analysis
Create a customer feedback survey & design meaningful interview questions:
Motivate your buyers to take action using their own words
During the workshop you will:
- Define your survey & interview purpose
- Find a lookalike audience if you have no customers or a small customer base
- Design a feedback survey
- Build out survey questions in your survey tool
- Go over my best interview questions and use them to inspire and stock your own bank of interview Qs.
Betsy communicates in a way that encourages success
Betsy is an amazing mentor. Not only is she incredibly smart and knowledgeable, she’s kind. She’s no-nonsense yet knows how to communicate in a way that encourages success and makes people feel better about themselves, even in difficult situations. To me, that makes a great mentor.
Plenty of people are experts, most are not able to help other people achieve expertise themselves. Betsy can, and she does — and people love her for it.
Amy Posner, Mentor & Coach
Amy Posner & Magnetic North Mastermind
Your Facilitator: Betsy Muse
I’ve been an entrepreneur in marketing and copywriting for decades.
It’s that depth of experience that led Joanna Wiebe to hire me as a copy expert and instructor in Copyhackers’ Copy School.
And, it’s that experience I bring to the training I offer through Get Focused AF, The Arena, and The Business Blastoff Bootcamp.
Betsy is generous with her time and expertise
Betsy is the most generous person I have ever come across in business. She genuinely wants to help entrepreneurs. And she doesn’t try to force you into a cookie cutter box. She meets you right where you’re at.
As soon as I heard what Betsy was putting together for entrepreneurs, I knew I had to be part of it. It was so intensive. Full on business mode. Exactly what I needed.
Gemma Hennok
Betsy cultivates a community where no one slips through the cracks
Betsy’s answered every question without making me feel dumb for asking them. I’ve learned so much from her about conversion copywriting beyond what modules alone can teach you.
In addition to all this, I love how Betsy makes sure to include everyone in group meetings. Betsy cultivates a community where no one slips through the cracks–she doesn’t just talk about inclusion, she practices it.
Dr. Mimi Zhou