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Building trust is your best lead acquisition strategy

To move from leads to buyers, your readers have to trust you and they have to trust in your ability to deliver the solution to their pain.

Every web page, blog post, social media post, video, podcast interview… every piece of content you create and publish is a vehicle for building trust with your potential buyers.

And trust is the focus of each strategy we deploy and each copy or content asset we create.

We help you build trust with your ideal buyers so your pipeline stays full of leads who want and need what you are selling

At Rocket Fuel Strategy, we look at the entire buyer journey to give context to where your potential buyer is in their process of finding a solution.

Here’s how we help you build your potential buyers’ trust in your expertise and in your ability to provide the solution they need:

image of laptop with Rocket Fuel Strategy's about page on the screen. A pot of flowers sits to the right.

Rapid Results About Page Audit

Maximize lead attraction on one of the most visited pages on your website

You want an About Page that builds trust with your audience and converts site visitors to leads. 

Your Rapid Results About Page Audit will fill trust gaps on your About Page and across your website so site visitors are more likely to trust your ability to solve the problem that keeps them up at night.

Get more details and grab your About Page audit here.

Trust-building about pages

Trust-building About Pages

Get an About Page that attracts your best-fit leads so they become your best-fit buyers

A Lead-Attracting About Page gives you a powerful tool in your efforts to attract and convert your best-fit leads.

Your about page will quickly answer your site visitor’s most pressing question – “can I trust this person, brand, or product to solve my problem?”

Find out how you can get more leads and close more sales by filling trust gaps with a Trust-building About Page.  Or, go ahead and schedule an initial call.

 

Lead magnet stack assets

Lead Magnet Stack

Build authority and get exponential reach with a Lead Magnet Stack

Achieve greater reach, build greater authority around your area of expertise and fill your lead pipeline with qualified leads with a lead magnet stack.

Find out how you can get more leads and close more sales by filling trust gaps with a Trust-building About Page.  Or, go ahead and schedule an initial call.

Content Combustion

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Sherylle Bates

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Steve Sonn

Steve Sonn
S2 Marketing

“If you want an About page that doesn’t put people to sleep and makes your ideal prospect want to work with you, then you need to work with Betsy! 

Betsy’s approach and process for creating high-converting marketing copy took my About Page from “meh” to something I can be proud of.

I highly recommend Betsy if you need copy that brings in new customers.”

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Bio

Programs for growth-focused freelancers and marketers

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Betsy Muse holding a rocket in her left hand

Booster Rocket Strategy Call

Clear your path forward

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Get Focused AF

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Rocket-fueled Growth Accelerator

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Courses & Programs

Put marketing strategies into action fast so you can finally get results

You want results when you buy training and results only come with implementation. That’s why every course or program I create focuses on helping you take action on what you learn.

Really cool people say some really great things about working with me

Dr. Mimi Zhou

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Sunny Hunt

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Gemma Hennok

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Jessica Noel

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Susi Cormack Brown

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Conversion Copywriter Ella Hoyos smiles to the camera and sits at a desk in front of a green wall covered with artwork.

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Molly McBeath

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Michael Antonicelli

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