Reach more of your best-fit leads with a Lead Magnet Stack
Build greater authority and trust with more of the people who need your service or product
Lead Magnet Stack: a series of gated and ungated assets that build your credibility and trust with potential customers and drive leads to the solutions you offer
The digital assets you create won't do you much good if they sit idle in your lead's downloads folder
You may not have a team large enough to keep up with the likes of Hubspot, SEMRUSH, or Orbit Media when it comes to publishing marketing assets, but with the right strategy, you can create the right assets to help you turn casual site visitors into buyers.
Click the rockets on the image below for more information on how a lead magnet stack works to create exponential reach to attracts leads for a specific bottom of funnel offer:
Exponential Reach
Exponential authority
Exponential leads
Exponential? Yep. It’s not a flex. It’s common sense. When you promote multiple related assets on a regular basis, you’re going to see exponential reach.
When you create assets that provide value around one problem your ideal buyer is desperate to solve, it makes sense you will build authority around that topic.
And, you fill your lead pipeline when your assets direct your ideal buyer back to your website and bring them into your strategically crafted funnel.
I don’t throw words like exponential around very often. But, in this case, it’s common sense.
Imagine achieving exponential reach, authority growth, and lead growth with a group of assets you create once and promote forever… with all actions set up to trigger automatically.
"One of the most reliable contractors I've worked with."
Betsy is one of the most reliable contractors I’ve worked with. I need people to show up and do what they say they will. Betsy not only shows up and gets it done (every single time) she does it with a great attitude and an open mind. Even though I know she’s running multiple projects and programs, she always has time for me, never feels rushed and always delivers quality work, on time.
The only reason not to hire Betsy is you’ll cut down my access (!) Otherwise, if you’re looking for a sharp copy mind, a seasoned business person, a gracious and caring contractor — be grateful someone told you about Betsy Muse.
Amy Posner
CEO and founder
Lead magnet stack pricing
Get a complete lead magnet stack package or optimize and adapt assets you already have
Not sure what you need? Click on one of the buttons below (they both reach me) and lets have a quick chat. If I can help you, we’ll move forward. If we aren’t a good fit, I’ll do my best to point you in the right direction.
Complete package
Your project begins with research into your ideal customers and their questions around the problem that keeps them up at night… and this corresponds to the solution you offer!
We use this research to inform your lead attraction strategy and the creation of your funnel assets.
These assets include:
Comprehensive middle of funnel blog post; your readers are guided more directly to your offers
Early-solution trust builder asset; you build trust and establish your authority early in your ideal customer’s journey to find a solution
Mid-solution trust builder asset
High-value lead magnet
Closing section and opt-in form to include on pages across your website; you can attract leads into your marketing funnel
High-converting opt-in page
Confirmation landing page with one-question survey; you
Welcome email sequence
Social media copy with some simple image graphics to promote your blog post, trust builders, and lead magnet.
Starts at $9k
You can get started by emailing me (Betsy) or click the button below to cut the line and grab a spot on my calendar.
Adapt existing assets
Researching the needs of your ideal buyer is the key to adapting your existing assets to the lead magnet stack project.
In this tier, we take existing assets and adapt them to your lead magnet stack straategy.
Pricing is based on the the time and work required to research and analyze your audience, offers, and business goals.
The amount of time and work required to adapt and optimize existing assets and to create any new assets.
Pricing will be determined after examining existing assets.
Base fee $3500
You can get started by emailing me (Betsy) or click the button below to cut the line and grab a spot on my calendar.
"Betsy helped us reach every marketing KPI we set."
As an early-stage startup, Nature Unleashed had no presence on search engines and we had an uphill battle to educate our market and our vendors on a new product.
Betsy deftly handled legal and technical requirements while writing about and promoting FDA and EPA regulated products and her work helped us claim the #1 spot on Google search for each branded keyword we targeted.
From landing pages, video scripts. articles, and lead magnets… Betsy had the extensive experience necessary to complete the project without requiring supervision.
Betsy is a joy to work with and she will work hard to help you reach your goals.
Sherylle Bates
CMO (former), Nature Unleashed
"When my local, analog business came online and entered a global market, I built my authority and expanded my market using lead magnets"
Betsy Muse, Founder
Rocket Fuel Strategy
Lead Liftoff Summit
Rocket-fueled Growth Accelerator
The very first lead magnet I ever used to attract buyers, was a personalized wealth management plan I presented in person to warm prospects when I was a broker.
A personalized wealth management plan wasn’t a quick win for anyone involved, but it whet my appetite for providing value before the sale. Going through that intensive process built tremendous loyalty with my clients. But, it took time and resources I didn’t have to give at scale.
I spent a good number of years in the following decades figuring out how to provide value to prospects without draining my time, energy, and financial banks.
I’ve built thousands of lead magnets for my clients and my own business. And, I’ve learned that a lead magnet is so much more than a way to get an email address added to your list.
In a global marketplace, the amount of competition is as challenging for the buyer as it is for the seller.
When you provide value before a purchase using the right instrument, you can help the buyer feel more confident in their decision to buy from you.
You can also demonstrate your expertise, differentiate yourself from your competition, and build your authority.
What does "middle of funnel" mean?
... and other great questions
You’ve just wrapped your head around one lead magnet and now I’m yammering on about trust builders and middle of funnel blog posts.
These are answers to commonly asked questions. If your questions aren’t answered here, send me an email and I’ll get you taken care of.
If you have a lot of content to work with, our research will let us know how to adapt what you already have. If your content requires major revisions, then the best thing to do is start with fresh content.
Before assets are created or optimized, you will be presented with a strategy that includes recommendations for asset types and numbers.
The beauty of this plan is that it can be implemented as each asset is completed. And you can wait until the base stack is implemented to decide if you want more assets to use as part of your lead acquisition and authority-building efforts.
A lead magnet stack can be attached to an authority-building landing page on your website even if you don’t have a formal blog.
That depends on the asset. The price of the stack covers many standard lead magnet types.
PDFs are based on templates I’ve created and will include your brand colors, logos, and when possible – your brand fonts.
If you prefer a different design or have your own designer, I’ll provide completed copy in a wireframe with suggestions for conversion-optimized design choices.
Premium lead magnets can be included at a higher price point.
Videos can be scripted, but we are not a video production company.
Basically, I’m flexible and will work with you to make sure you get the assets that work with your brand and your authority and list-building needs.
Lead magnet stack pricing
Get a complete lead magnet stack package or optimize and adapt assets you already have
Complete package
Your project begins with research into your ideal customers and their questions around the problem that keeps them up at night… and this corresponds to the solution you offer!
We use this research to inform your lead attraction strategy and the creation of your funnel assets.
These assets include:
Comprehensive middle of funnel blog post; your readers are guided more directly to your offers
Early-solution trust builder asset; you build trust and establish your authority early in your ideal customer’s journey to find a solution
Mid-solution trust builder asset
High-value lead magnet
Closing section and opt-in form to include on pages across your website; you can attract leads into your marketing funnel
High-converting opt-in page
Confirmation landing page with one-question survey; you
Welcome email sequence
Social media copy with some simple image graphics to promote your blog post, trust builders, and lead magnet.
Starts at $9k
You can get started by emailing me (Betsy) or click the button below to cut the line and grab a spot on my calendar.
Adapt existing assets
Researching the needs of your ideal buyer is the key to adapting your existing assets to the lead magnet stack project.
In this tier, we take existing assets and adapt them to the lead magnet stack.
Pricing is based on the the time and work required to research and analyze your audience, offers, and business goals.
The amount of time and work required to adapt and optimize existing assets and to create any new assets.
Pricing will be determined after examining existing assets.
Base fee $3500
You can get started by emailing me (Betsy) or click the button below to cut the line and grab a spot on my calendar.
"Betsy writes copy that brings in new customers."
Even professional marketers like me can struggle when it comes to marketing themselves.
Betsy’s approach and process for creating high-converting marketing copy took my About page from “meh” to something I can be proud of.
I highly recommend Betsy if you need copy that brings in new customers.”
Steve Sonn, S2 Marketing