Rapid Results About Page Audit
Optimize conversions on your About Page without starting from scratch
Fill trust gaps on your About Page and across your website so you can convert more readers into leads
Just $597
You want an About Page that builds trust with your audience and converts site visitors to leads… but your calendar and budget just don’t allow for a complete copywriting project?
I get it and I’ve got you covered.
Maximize your lead attraction with a
Rapid Results About Page Audit
Your audit delivers optimization suggestions that allow you to rewrite headlines and button copy so they work harder to hook your readers and convert them to leads.
And, you get analysis and feedback on your bio, your origin story, your testimonials, and your close and call-to-action. If your page is missing an element, you’ll get suggestions for what you can do to fill the void.
Your audit results are delivered within 3 days of your scheduled audit and you have 7 days of Q&A email support after delivery.
Keep reading for a more detailed description.
"Betsy writes copy that brings in new customers"
“If you want an About page that doesn’t put people to sleep and makes your ideal prospect want to work with you, then you need to work with Betsy!
Even professional marketers like me can struggle when it comes to marketing themselves.
Betsy’s approach and process for creating high-converting marketing copy took my About page from “meh” to something I can be proud of.
I highly recommend Betsy if you need copy that brings in new customers.”
Steve Sonn, S2 Marketing
Book a Rapid Results About Page Audit and start converting more leads
Your site visitors have shown they've moved from casual to curious simply by visiting your About Page. Now, take them from curious to trusting and BAM! you have a fresh new lead.
A good audit starts with understanding your site visitors and the journey they likely take to your About Page.
Understanding the trust markers they do and do not see on these web pages gives us a clearer picture of how much work we need to do to build trust on your About Page.
Your audit starts with a thorough review of trust markers on critical pages of your website.
Your audit also includes:
- Quick analysis of existing voice of customer data (if any)
- Quick analysis of your target audience to understand their needs
- Copy review for conversion rate optimization
- Copy review for message matching
- Copy review for brand tone and voice matching
- Copy review for specificity and clarity
- General design review based on conversion rate optimization principles
- Review of your bio and team bios (up to 5) with a focus on building trust with your target audience
- Review of your page close with suggestions to optimize for conversions
- Copy suggestions for headlines, crossheads, and buttons
- Audit results delivered within 3 days of your scheduled audit
- You have 7 days of followup support after your results are delivered so you can ask questions
Every page of your website should be pulling its weight to attract and convert more leads
Your site visitors deserve more than a puff piece filled with five fun facts about you.
Your site visitors should feel they’re getting at least one step closer to a solution. And, they should know whether you’re the person they trust to deliver that solution.
You can get your About Page optimized by a specialist without a long project or full project fee.
$597
Full refund up to 48 hours prior to audit date
Once you’ve purchased the Rapid Results About Page audit, you will be redirected to Calendly where you can choose your project start day. There are no calls to join for this audit. You are blocking your audit time on my calendar.
Get help from a conversion copywriter obsessed with helping brands get more leads on their About Page
In my 30+ years as an entrepreneur, I’ve watched business websites go from static and flat to dynamic and interactive.
As websites developed to optimize the buyer journey, it seemed every page was optimized for that purpose – every page except the About Page.
Several years ago, I made it my mission to change how we write About Pages and that commitment led me to develop a process for writing conversion-focused About Pages for any business type.
My idea was to create a framework that would help me write persuasive, customer-focused About Pages without creating cookie-cutter, templated pages.
I became so well known for my work on About Pages, the OG of conversion copywriting, Joanna Wiebe, asked me to create a course for her masters-level copywriting program – Copy School.
Every page of your website should be pulling its weight to attract and convert more leads
Your site visitors deserve more than a puff piece filled with five fun facts about you.
Your site visitors should feel they’re getting at least one step closer to a solution. And, they should know whether you’re the person they trust to deliver that solution.
You can get your About Page optimized by a specialist without a long project timeline or full project fee.
$597
Full refund up to 48 hours prior to audit date
Once you’ve purchased the Rapid Results About Page audit, you will be redirected to Calendly where you can choose your project start day. There are no calls to join for this audit. You are blocking your audit time on my calendar.
"Betsy is a seasoned, reliable business person"
Reliability is one of the most important qualities to me in a business person. Betsy not only shows up and gets it done (every single time) she does it with a great attitude and an open mind. Even though I know she’s running multiple projects and programs, she always has time for me, never feels rushed and always delivers quality work, on time.
If you’re looking for a sharp copy mind, a seasoned business person, a gracious and caring contractor — be grateful someone told you about Betsy Muse.
Amy Posner, CEO & Founder
Amy Posner & Magnetic North Mastermind