Write a bio that builds trust
with your potential customers
If your bio doesn't build trust with your readers... why bother writing it?
Your bio may be about you, but what you include is all about your audience and what they need to know to trust you.
You can write bios for almost any audience following the step-by-step process included in this workbook.
You’ll get:
- A process for gathering all of your biographical data
- Worksheets that help you pinpoint what your ideal buyer needs to know about you to trust you
- Bio starters so you can start each bio in a way that engages your reader without sounding like you’re working from a template
Writing my bio was never a good experience
until I flipped the script
Hi, I’m Betsy Muse and I used to loathe writing bios. Then, I
applied a copywriting rule – the You Rule – to writing my bio and now, I write bios from the perspective of my reader. Focusing on
my reader means I include only what they need to know to trust me.
I’m an entrepreneur with more than 30 years of experience working in the marketing and copywriting arena. I’m the founder of Rocket Fuel Strategy, Get Focused AF and other programs designed to support freelancers and entrepreneurs at various stages of their business journey
I’ve taught thousands of copywriters, freelancers, and founders how to write bios as part of the Master of About Pages course I teach inside Copy School by Copyhackers.
Get my step-by-step process for writing a
trust-building bio
Put yourself in the shoes of your prospective buyers so you can write a bio that connects with each audience and helps you build the trust necessary for your leads to say, “yes.”
You trust these companies to train you.
They trust me to train you inside their programs.
